Today Jess Fleming, who is a social media specialist and co-founder of the brand and marketing studio Ern & Lu, lead our meeting. After sending a brief survey to the group to find out what kind of questions they had about Instagram, she focused on the big question:
To Instagram or Not To Instagram?
Is marketing your business on Instagram really worth your time and money? Absolutely! Why? Because:
- Instagram has billions of users
- Adults spend a lot time on Instagram
- They are making purchases directly through Instagram
- They are becoming familiar with brands on Instagram
Jess also went over a lot of the basics, such as how to approach organic vs. paid marketing (you should do both) and the platforms you can use to manage your instagram account – the app itself, the Business Manager, and the Meta Business Suite. She encouraged everyone add the Facebook Pixel to their websites to track the demographic of your visitors and get set up for paid ads if you ever want to to do those.
She also explained the differences between reels, stories, and posts/carousels and the algorithms for each. And gave a whole bunch of tips on how to get started, how to set up your profile, and how to talk to you audience. Basically we got a ton of really great information and motivation to use Instagram as a great way to get people to connect with you and your brand. Thanks Jess!
Have more questions or interested in working with Jess, please book a call with her.
Our next meeting will be on Wednesday, December 13th, and we’re going to do a workshop on optimizing your Google Business Listing.