Unsure how to connect your goals with your digital marketing?
Chances are you’ve heard the term SEO (Search Engine Optimization) or SEM (Search Engine Marketing) before. A lot of folks equate SEO to becoming more Google-able (if that’s even a word). Sounds simple enough. But the SEO
Your website and your content must evolve with your business. Why? Because, as we all know, the only constant in life is change! Your services become more robust. Your team flourishes. The needs of your audience shift.
I think it’s safe to say we’ve all purchased one or two products based on a testimonial. It may have been a Google or Amazon review, a word-of-mouth referral, a case study, or even a friend sharing
How To Write An Authentic Mission And Vision Statement That Truly Represents Your Brand (Plus A Helpful Tool To Get Started!)
Everything you do starts with “why”. Well, at least it should. Why did you go into business? Why do you love solving the problems your clients have? Why do you work everyday to help your community thrive?
4 Major Reasons Why Investing In Your Website Will Grow Your Business (Plus How To Budget Based On Your Archetype)
“How much does a website cost?” is a common question I get from clients. It’s a valid question. Price is usually the first thing that comes to mind when building a website. But, the bigger question is:
When the value is clear, the decision is easy. THIS is a core value of mine and my business. Yet, communicating our values can often be challenging. Earlier last year, I had to face that challenge for
Your brand is built on a great story. So, how are you effectively sharing it? In my last blog on visual storytelling, I covered the need to identify your WHY to create clear, consistent, and unique messaging
Your website is a reflection of you and your values. So, when a potential lead lands on your website, what is it you want to communicate that shows them who you are, what you do, and why
Do you remember playing that game “show and tell” in grade school? It brought so much joy to us as kids. It taught us to craft stories, create connection with our peers and the items we showed
You launch your website, celebrate, and sit back to watch the leads roll in. Then weeks go by without a peep. You’re hardly getting any website traffic. Your sales funnel is running dry. This shouldn’t be happening,
What problem does your audience have that you solve? And how aware are they of the problem? Understanding where your audience is in your sales funnel helps you nurture them to make a decision that works for
Frustrated by how complicated building a website is becoming? Maybe you’ve put together a WordPress or Wix template to get started, and are now growing irritated trying to integrate your email marketing. Or maybe you’ve been working
Building a great website isn’t as easy as a Wix commercial would have you believe. Figuring out how to present your product or service in an engaging way, that turns curious visitors into loyal customers is, in