Unsure how to connect your goals with your digital marketing?
When the value is clear, the decision is easy. THIS is a core value of mine and my business. Yet, communicating our values can often be challenging. Earlier last year, I had to face that challenge for
Your brand is built on a great story. So, how are you effectively sharing it? In my last blog on visual storytelling, I covered the need to identify your WHY to create clear, consistent, and unique messaging
Your website is a reflection of you and your values. So, when a potential lead lands on your website, what is it you want to communicate that shows them who you are, what you do, and why
Do you remember playing that game “show and tell” in grade school? It brought so much joy to us as kids. It taught us to craft stories, create connection with our peers and the items we showed
You launch your website, celebrate, and sit back to watch the leads roll in. Then weeks go by without a peep. You’re hardly getting any website traffic. Your sales funnel is running dry. This shouldn’t be happening,
What problem does your audience have that you solve? And how aware are they of the problem? Understanding where your audience is in your sales funnel helps you nurture them to make a decision that works for
Frustrated by how complicated building a website is becoming? Maybe you’ve put together a WordPress or Wix template to get started, and are now growing irritated trying to integrate your email marketing. Or maybe you’ve been working
Building a great website isn’t as easy as a Wix commercial would have you believe. Figuring out how to present your service or product in an engaging way that turns curious visitors into loyal customers is, in
Are you familiar with the Lean Canvas? AKA The One Page Business Plan? The Lean Canvas is a quick and easy way to create your business plan by putting it all down on one page. It’s a tool I use regularly to better understand, build and grow my business.
As a small business owner do you wonder why you don’t rank better on Google searches? Or show up on the Google map? There could be a lot of reasons, but one reason might be that you don’t
Very often your website is the first interaction someone has with your business, so it needs to make a great first impression. When someone lands on your website, it only takes a matter of seconds for them to decide if they will stay or move on. So the goal of your site, especially your home page, is to make a great first impression.
Can Facebook really help you grow your business? Before I went to the #shemeansbusiness event I didn’t think Facebook would be a good marketing tool for a web designer/developer, but now I can see how there’s a place for every sort of business on Facebook, and I’m excited to get started. So I am writing this article as I go along, documenting each step that I take.