Unsure how to connect your goals with your digital marketing?
4 Major Reasons Why Investing In Your Website Will Grow Your Business (Plus How To Budget Based On Your Archetype)
“How much does a website cost?” is a common question I get from clients. It’s a valid question. Price is usually the first thing that comes to mind when building a website. But, the bigger question is:
Brand Storyboarding: Bring Your Brand to Life (+ my first video interview!)
When the value is clear, the decision is easy. THIS is a core value of mine and my business. Yet, communicating our values can often be challenging. Earlier last year, I had to face that challenge for
Visual Storytelling: Putting The Pieces Together (PLUS my Build Your Brand Story Worksheet!)
Your brand is built on a great story. So, how are you effectively sharing it? In my last blog on visual storytelling, I covered the need to identify your WHY to create clear, consistent, and unique messaging
3 Things You Need To Do Before Taking Your Business Online
Your website is a reflection of you and your values. So, when a potential lead lands on your website, what is it you want to communicate that shows them who you are, what you do, and why
Visual Storytelling: How To Build A Memorable Brand
Do you remember playing that game “show and tell” in grade school? It brought so much joy to us as kids. It taught us to craft stories, create connection with our peers and the items we showed
Discover Why SEO is Just as Important as Web Design
You launch your website, celebrate, and sit back to watch the leads roll in. Then weeks go by without a peep. You’re hardly getting any website traffic. Your sales funnel is running dry. This shouldn’t be happening,
A Beginner’s Guide To Developing Your Sales Funnel
What problem does your audience have that you solve? And how aware are they of the problem? Understanding where your audience is in your sales funnel helps you nurture them to make a decision that works for
3 Challenges You May Be Facing in Building Your Website (and Why You Need a Professional to Help)
Frustrated by how complicated building a website is becoming? Maybe you’ve put together a WordPress or Wix template to get started, and are now growing irritated trying to integrate your email marketing. Or maybe you’ve been working
Why You Can’t Start Your Business with a Website.
Has COVID-19 slowed down your daily routine but upped your inspiration? The economy is shifting rapidly. Maybe you’ve lost your job or your job isn’t what it used to be. It finally feels like the right time
How Do You Design a Great Website? Think of It Like a Store.
Building a great website isn’t as easy as a Wix commercial would have you believe. Figuring out how to present your service or product in an engaging way that turns curious visitors into loyal customers is, in
How to Use the Lean Canvas to Create Your Business Strategy
Are you familiar with the Lean Canvas? AKA The One Page Business Plan? The Lean Canvas is a quick and easy way to create your business plan by putting it all down on one page. It’s a tool I use regularly to better understand, build and grow my business.
The Importance of Online Reviews for your Local Business
As a small business owner do you wonder why you don’t rank better on Google searches? Or show up on the Google map? There could be a lot of reasons, but one reason might be that you don’t
How to Get FREE Small Business Advice
Starting and running a small business isn’t exactly a piece of cake. It takes passion, commitment, and know-how. But knowing everything is too hard, and being good at everything is impossible. At some point you’ll want to
How To Make a Great First Impression with Your Website
Very often your website is the first interaction someone has with your business, so it needs to make a great first impression. When someone lands on your website, it only takes a matter of seconds for them to decide if they will stay or move on. So the goal of your site, especially your home page, is to make a great first impression.
How to Boost Your Business with Facebook
Can Facebook really help you grow your business? Before I went to the #shemeansbusiness event I didn’t think Facebook would be a good marketing tool for a web designer/developer, but now I can see how there’s a place for every sort of business on Facebook, and I’m excited to get started. So I am writing this article as I go along, documenting each step that I take.
