Extraordinary Plumage

The Blog

Articles & Resources

Learn more about connecting your goals with your digital marketing with these helpful articles.

Girl giving a testimonial

How To Encourage Your Clients To Write Effective Testimonials

I think it’s safe to say we’ve all purchased one or two products based on a testimonial. It may have been a Google or Amazon review, a word-of-mouth referral, a case study, or even a friend sharing on their Instagram.  But, what is it about testimonials that help influence sales? It’s social proof. Whether you’re

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4 Tips For Writing A Memorable Tagline

Why does Nike’s “Just do it” tagline resonate with us so well? Because it’s a call to action. It makes us feel something. It’s about taking a risk and rising to the challenge (whatever that challenge may be). That’s why, even if you aren’t a Nike fan, their tagline still sticks. So, what is it

Read More »
Girl giving a testimonial

How To Encourage Your Clients To Write Effective Testimonials

I think it’s safe to say we’ve all purchased one or two products based on a testimonial. It may have been a Google or Amazon review, a word-of-mouth referral, a case study, or even a friend sharing on their Instagram.  But, what is it about testimonials that help influence sales? It’s social proof. Whether you’re

Read More »

4 Tips For Writing A Memorable Tagline

Why does Nike’s “Just do it” tagline resonate with us so well? Because it’s a call to action. It makes us feel something. It’s about taking a risk and rising to the challenge (whatever that challenge may be). That’s why, even if you aren’t a Nike fan, their tagline still sticks. So, what is it

Read More »

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