The Blog
Learn more about connecting your goals with the power of a well-designed website.
How to transition website ownership when buying a business
Are you considering acquiring a business and interested in taking over its website? When considering the purchase of an existing business, acquiring its website can be a valuable asset, and a source of valuable leads and traffic. However, integrating a website into your business can be tricky. This article will guide you through the important
Don’t blow it with a bad Contact page!
A well-designed Contact page on your website can make all the difference in the world. A bad Contact page can leave clients in the dark, wondering what will happen next. It forces them to overthink writing a message to an impersonal ‘info@company.com,’ when they don’t know when or even if they’ll get a response. The last thing you want to do is annoy a potential client, or diminish their trust in you.
The Must-Have Element Every Website Needs: A Powerful Value Proposition
If you have a small business, it’s essential to have a value proposition for your website that communicates what makes your business unique and why potential clients should care. A value proposition goes beyond “We make websites” and tells visitors what they need to know to become convinced of the value you can provide them. A
Understanding Onsite SEO vs Offsite SEO: How to Build Authority with Your Website
Chances are you’ve heard the term SEO (Search Engine Optimization) or SEM (Search Engine Marketing) before. A lot of folks equate SEO to becoming more Google-able (if that’s even a word). Sounds simple enough. But the SEO rabbit hole can quickly become very complex. One way to understand SEO at a higher level is to
Why Ongoing Content Creation Is So Important For Your Business Growth
Your website and your content must evolve with your business. Why? Because, as we all know, the only constant in life is change! Your services become more robust. Your team flourishes. The needs of your audience shift. As your business grows, you learn and grow as a leader, which provides you with more value to
How To Encourage Your Clients To Write Effective Testimonials
I think it’s safe to say we’ve all purchased one or two products based on a testimonial. It may have been a Google or Amazon review, a word-of-mouth referral, a case study, or even a friend sharing on their Instagram. But, what is it about testimonials that help influence sales? It’s social proof. Whether you’re
How to transition website ownership when buying a business
Are you considering acquiring a business and interested in taking over its website? When considering the purchase of an existing business, acquiring its website can be a valuable asset, and a source of valuable leads and traffic. However, integrating a website into your business can be tricky. This article will guide you through the important
Don’t blow it with a bad Contact page!
A well-designed Contact page on your website can make all the difference in the world. A bad Contact page can leave clients in the dark, wondering what will happen next. It forces them to overthink writing a message to an impersonal ‘info@company.com,’ when they don’t know when or even if they’ll get a response. The last thing you want to do is annoy a potential client, or diminish their trust in you.
The Must-Have Element Every Website Needs: A Powerful Value Proposition
If you have a small business, it’s essential to have a value proposition for your website that communicates what makes your business unique and why potential clients should care. A value proposition goes beyond “We make websites” and tells visitors what they need to know to become convinced of the value you can provide them. A
Understanding Onsite SEO vs Offsite SEO: How to Build Authority with Your Website
Chances are you’ve heard the term SEO (Search Engine Optimization) or SEM (Search Engine Marketing) before. A lot of folks equate SEO to becoming more Google-able (if that’s even a word). Sounds simple enough. But the SEO rabbit hole can quickly become very complex. One way to understand SEO at a higher level is to
Why Ongoing Content Creation Is So Important For Your Business Growth
Your website and your content must evolve with your business. Why? Because, as we all know, the only constant in life is change! Your services become more robust. Your team flourishes. The needs of your audience shift. As your business grows, you learn and grow as a leader, which provides you with more value to
How To Encourage Your Clients To Write Effective Testimonials
I think it’s safe to say we’ve all purchased one or two products based on a testimonial. It may have been a Google or Amazon review, a word-of-mouth referral, a case study, or even a friend sharing on their Instagram. But, what is it about testimonials that help influence sales? It’s social proof. Whether you’re