The Blog
Learn more about connecting your goals with your digital marketing with these helpful articles.
A Beginner’s Guide To Developing Your Sales Funnel
What problem does your audience have that you solve? And how aware are they of the problem? Understanding where your audience is in your sales funnel helps you nurture them to make a decision that works for them. Basically, your sales funnel is the journey someone takes – starting with being completely new to your
3 Challenges You May Be Facing in Building Your Website (and Why You Need a Professional to Help)
Frustrated by how complicated building a website is becoming? Maybe you’ve put together a WordPress or Wix template to get started, and are now growing irritated trying to integrate your email marketing. Or maybe you’ve been working with a friend or old colleague to help build your website, but they’re taking way too long to
Why You Can’t Start Your Business with a Website.
Has COVID-19 slowed down your daily routine but upped your inspiration? The economy is shifting rapidly. Maybe you’ve lost your job or your job isn’t what it used to be. It finally feels like the right time to leap into self-employment. You’re developing new business ideas. You’re networking with new people through virtual platforms. Your creativity is
How Do You Design a Great Website? Think of It Like a Store.
Building a great website isn’t as easy as a Wix commercial would have you believe. Figuring out how to present your product or service in an engaging way, that turns curious visitors into loyal customers is, in fact, quite challenging – especially if you’re doing it yourself. Success has very little to do with the
How to Use the Lean Canvas to Create Your Business Strategy
Are you familiar with the Lean Canvas? AKA The One Page Business Plan? The Lean Canvas is a quick and easy way to create your business plan by putting it all down on one page. It’s a tool I use regularly to better understand, build and grow my business.
The Importance of Online Reviews for your Local Business
As a small business owner do you wonder why you don’t rank better on Google searches? Or show up on the Google map? There could be a lot of reasons, but one reason might be that you don’t have many (or any) online reviews. Not only do reviews help you with your Google rankings, but they
A Beginner’s Guide To Developing Your Sales Funnel
What problem does your audience have that you solve? And how aware are they of the problem? Understanding where your audience is in your sales funnel helps you nurture them to make a decision that works for them. Basically, your sales funnel is the journey someone takes – starting with being completely new to your
3 Challenges You May Be Facing in Building Your Website (and Why You Need a Professional to Help)
Frustrated by how complicated building a website is becoming? Maybe you’ve put together a WordPress or Wix template to get started, and are now growing irritated trying to integrate your email marketing. Or maybe you’ve been working with a friend or old colleague to help build your website, but they’re taking way too long to
Why You Can’t Start Your Business with a Website.
Has COVID-19 slowed down your daily routine but upped your inspiration? The economy is shifting rapidly. Maybe you’ve lost your job or your job isn’t what it used to be. It finally feels like the right time to leap into self-employment. You’re developing new business ideas. You’re networking with new people through virtual platforms. Your creativity is
How Do You Design a Great Website? Think of It Like a Store.
Building a great website isn’t as easy as a Wix commercial would have you believe. Figuring out how to present your product or service in an engaging way, that turns curious visitors into loyal customers is, in fact, quite challenging – especially if you’re doing it yourself. Success has very little to do with the
How to Use the Lean Canvas to Create Your Business Strategy
Are you familiar with the Lean Canvas? AKA The One Page Business Plan? The Lean Canvas is a quick and easy way to create your business plan by putting it all down on one page. It’s a tool I use regularly to better understand, build and grow my business.
The Importance of Online Reviews for your Local Business
As a small business owner do you wonder why you don’t rank better on Google searches? Or show up on the Google map? There could be a lot of reasons, but one reason might be that you don’t have many (or any) online reviews. Not only do reviews help you with your Google rankings, but they
