The Blog
Learn more about connecting your goals with your digital marketing with these helpful articles.
4 Major Reasons Why Investing In Your Website Will Grow Your Business
“How much does a website cost?” is a common question I get from clients. It’s a valid question. Price is usually the first thing that comes to mind when building a website. But, the bigger question is: “how much does it cost to not have a good website?” To be a serious business, you need
Brand Storyboarding: Bring Your Brand to Life (+ my first video interview!)
When the value is clear, the decision is easy. THIS is a core value of mine and my business. Yet, communicating our values can often be challenging. Earlier last year, I had to face that challenge for myself when I set out to redesign my website. And, of course, redesigning your website doesn’t just mean
Visual Storytelling: Putting The Pieces Together (PLUS my Build Your Brand Story Worksheet!)
Your brand is built on a great story. So, how are you effectively sharing it? In my last article on visual storytelling, I covered the need to identify your WHY to create clear, consistent, and unique messaging that resonates with your target audience. We also discovered three different approaches to visual storytelling: stock photography, brand
3 Things You Need To Do Before Taking Your Business Online
Your website is a reflection of you and your values. So, when a potential lead lands on your website, what is it you want to communicate that shows them who you are, what you do, and why you do it? Think of your business as the greatest story ever told. What does that story look
Visual Storytelling: How To Build A Memorable Brand
Do you remember playing that game “show and tell” in grade school? It brought so much joy to us as kids. It taught us to craft stories, create connection with our peers and the items we showed off, and build confidence standing in front of an audience of listeners. And as the name “show and
Discover Why SEO is Just as Important as Web Design
You launch your website, celebrate, and sit back to watch the leads roll in. Then weeks go by without a peep. You’re hardly getting any website traffic. Your sales funnel is running dry. This shouldn’t be happening, right? You invested in a beautiful website design, maybe even a professional copywriter. You’ve put time, money, energy,
4 Major Reasons Why Investing In Your Website Will Grow Your Business
“How much does a website cost?” is a common question I get from clients. It’s a valid question. Price is usually the first thing that comes to mind when building a website. But, the bigger question is: “how much does it cost to not have a good website?” To be a serious business, you need
Brand Storyboarding: Bring Your Brand to Life (+ my first video interview!)
When the value is clear, the decision is easy. THIS is a core value of mine and my business. Yet, communicating our values can often be challenging. Earlier last year, I had to face that challenge for myself when I set out to redesign my website. And, of course, redesigning your website doesn’t just mean
Visual Storytelling: Putting The Pieces Together (PLUS my Build Your Brand Story Worksheet!)
Your brand is built on a great story. So, how are you effectively sharing it? In my last article on visual storytelling, I covered the need to identify your WHY to create clear, consistent, and unique messaging that resonates with your target audience. We also discovered three different approaches to visual storytelling: stock photography, brand
3 Things You Need To Do Before Taking Your Business Online
Your website is a reflection of you and your values. So, when a potential lead lands on your website, what is it you want to communicate that shows them who you are, what you do, and why you do it? Think of your business as the greatest story ever told. What does that story look
Visual Storytelling: How To Build A Memorable Brand
Do you remember playing that game “show and tell” in grade school? It brought so much joy to us as kids. It taught us to craft stories, create connection with our peers and the items we showed off, and build confidence standing in front of an audience of listeners. And as the name “show and
Discover Why SEO is Just as Important as Web Design
You launch your website, celebrate, and sit back to watch the leads roll in. Then weeks go by without a peep. You’re hardly getting any website traffic. Your sales funnel is running dry. This shouldn’t be happening, right? You invested in a beautiful website design, maybe even a professional copywriter. You’ve put time, money, energy,
