How do you get noticed, remembered, and talked about?
It starts with a great tagline, a great headline, and a great emotional hook. What’s yours?
Today was a fun meeting where we looked at headlines submitted by members of the group. We had a great discussion about the difference between a headline and tagline and decided, after looking at some examples, that it’s pretty hard to distinguish them. In fact I just googled ‘what’s the difference between a tagline, headline, and slogan’ and wow there are a lot of opinions out there about this topic!
After reading The Proverb Effect by Ron Ploof, I personally believe that any of these (headline, tagline, or slogan) can be likened to a Proverb – or a ‘long story short’ – meant to be ‘policies for making better life decisions’. Or in more marketing terms – to persuade you to act. But there’s so much more to it!
Here’s the slideshow from the meeting:
Our next meeting will be on October 12th and will be on What makes a great website. You can RSVP here.