Your brand isn’t your logo – it’s the promise you make to your customer.
Your brand is derived from who you are, who you want to be, and who people perceive you to be.
Today’s meeting Scott of SDM Marketing provided an interactive workshop on how to build a brand – before you build that logo or website. Prior to the meeting he shared a Brand Strategy Process worksheet (in Google Docs).
FYI, here a link the Meetup Event.