We had a great meeting today, with lots of valuable insights and ideas from everyone!
October is here, and so is the last quarter of the year. Now is the perfect time to create your strategy for attracting great clients in 2025, which was the topic of today’s meeting.
Takeaways from This Month’s Meeting
Referrals are the Key: Referrals are a powerful source of business. Or as Randy said, “Referrals are the best source of business, and clients are the best source for referrals.”
Book Recommendation: Bruce mentioned Scott Galloway’s book, The Algebra of Wealth, which offers some valuable insights into how to think about financial success and how it relates to attracting clients.
Focus on What You Do Best: In the book, the author argues that recognizing and utilizing your strengths in areas that others find challenging or are unwilling to tackle is a key component of building wealth and achieving success. It’s not just about following your passion—it’s about identifying the talents you have that others need but don’t necessarily want to handle themselves.
Ideas Shared for Attracting Quality Clients in 2025
We discussed a lot of ideas. Here are some of the key ideas we discussed:
- Learn New Skills: Expanding your skills in areas like UX/UI can make your service offerings more well-rounded and attractive to potential clients.
- Get Back to Networking: Face-to-face interactions have made a comeback. Building relationships in person can set you apart in an increasingly digital world.
- Offer Freebies: Giving something of value for free helps build trust and creates a strong foundation for future business.
- Hire Help for Marketing: Bringing in a marketing professional can help keep you accountable and ensure your marketing efforts are consistent and effective.
- Leverage Paid Ads: Running ads on Google and Facebook remains a powerful way to reach new clients and grow your audience.
- Create a Social Media Package: Productizing your service offerings and providing incentives can attract more clients looking for strategic online presence support.
- Build Strategic Alliances: Partnering with complementary businesses can expand your reach and create win-win opportunities.
- Reconnect with Past Clients: Sometimes, the best opportunities are already in your network. Reach out to former clients to see if there are new ways you can support them.
- Analyze Website Performance: Dive into Google Analytics to identify where visitors are dropping off and make adjustments to improve their experience.
- Speak at Meetups: Positioning yourself as a thought leader by giving talks at industry events can open the door to new client relationships.
- Casual Coffee Meetings: These informal meetups are great for discussing how you can help each other in your respective businesses.
- Content Marketing: Writing articles for your website and sharing them on LinkedIn is a great way to demonstrate your expertise and engage with a broader audience.
Looking Ahead to Next Month’s Meeting
Next month, we’ll build on these ideas, setting a clear goal to focus on, and a plan to track and measure our progress, or implement a CRM system. We’ll also dive deeper into which strategies will have the biggest impact and how we can hold each other accountable in implementing them.
Save the date: Our next meeting will be on Wednesday, November 15, at noon. We look forward to seeing you there as we continue to support each other in bringing our businesses to the next level!