Messaging

Why does Nike’s “Just do it” tagline resonate with us so well? Because it’s a call to action. It makes us feel something. It’s about taking a risk and rising to the challenge (whatever that challenge may be). That’s why, even if you aren’t a Nike fan, their tagline still sticks. So, what is it […]

Everything you do starts with “why”. Well, at least it should. Why did you go into business? Why do you love solving the problems your clients have? Why do you work everyday to help your community thrive?  Knowing your “why” is how you can move forward in executing your mission and bringing your vision to

When the value is clear, the decision is easy.  THIS is a core value of mine and my business. Yet, communicating our values can often be challenging. Earlier last year, I had to face that challenge for myself when I set out to redesign my website. And, of course, redesigning your website doesn’t just mean

Your brand is built on a great story. So, how are you effectively sharing it? In my last article on visual storytelling, I covered the need to identify your WHY to create clear, consistent, and unique messaging that resonates with your target audience. We also discovered three different approaches to visual storytelling: stock photography, brand

Do you remember playing that game “show and tell” in grade school? It brought so much joy to us as kids.  It taught us to craft stories, create connection with our peers and the items we showed off, and build confidence standing in front of an audience of listeners.  And as the name “show and