Messaging

How To Write An Authentic Mission And Vision Statement That Truly Represents Your Brand (and a helpful tool to get you started)

Everything you do starts with “why”. Well, at least it should. Why did you go into business? Why do you love solving the problems your clients have? Why do you work everyday to help your community thrive?  Knowing your “why” is how you can move forward in executing your mission and bringing your vision to …

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Values Guide Decisions Signage

Brand Storyboarding: Bring Your Brand to Life (+ my first video interview!)

When the value is clear, the decision is easy.  THIS is a core value of mine and my business. Yet, communicating our values can often be challenging. Earlier last year, I had to face that challenge for myself when I set out to redesign my website. And, of course, redesigning your website doesn’t just mean …

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Hare and Tortoise Competitors

Visual Storytelling: Putting The Pieces Together (PLUS my Build Your Brand Story Worksheet!)

Your brand is built on a great story. So, how are you effectively sharing it? In my last article on visual storytelling, I covered the need to identify your WHY to create clear, consistent, and unique messaging that resonates with your target audience. We also discovered three different approaches to visual storytelling: stock photography, brand …

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