Are you considering acquiring a business and interested in taking over its website? When considering the purchase of an existing business, acquiring its website can be a valuable asset, and a source of valuable leads and traffic. However, integrating a website into your business can be tricky. This article will guide you through the important …
How to transition website ownership when buying a business Read More »
A well-designed Contact page on your website can make all the difference in the world. A bad Contact page can leave clients in the dark, wondering what will happen next. It forces them to overthink writing a message to an impersonal ‘info@company.com,’ when they don’t know when or even if they’ll get a response. The last thing you want to do is annoy a potential client, or diminish their trust in you.
If you have a small business, it’s essential to have a value proposition for your website that communicates what makes your business unique and why potential clients should care. A value proposition goes beyond “We make websites” and tells visitors what they need to know to become convinced of the value you can provide them. A …
The Must-Have Element Every Website Needs: A Powerful Value Proposition Read More »
Chances are you’ve heard the term SEO (Search Engine Optimization) or SEM (Search Engine Marketing) before. A lot of folks equate SEO to becoming more Google-able (if that’s even a word). Sounds simple enough. But the SEO rabbit hole can quickly become very complex. One way to understand SEO at a higher level is to …
Understanding Onsite SEO vs Offsite SEO: How to Build Authority with Your Website Read More »
Your website and your content must evolve with your business. Why? Because, as we all know, the only constant in life is change! Your services become more robust. Your team flourishes. The needs of your audience shift. As your business grows, you learn and grow as a leader, which provides you with more value to …
Why Ongoing Content Creation Is So Important For Your Business Growth Read More »
I think it’s safe to say we’ve all purchased one or two products based on a testimonial. It may have been a Google or Amazon review, a word-of-mouth referral, a case study, or even a friend sharing on their Instagram. But, what is it about testimonials that help influence sales? It’s social proof. Whether you’re …
How To Encourage Your Clients To Write Effective Testimonials Read More »
Why does Nike’s “Just do it” tagline resonate with us so well? Because it’s a call to action. It makes us feel something. It’s about taking a risk and rising to the challenge (whatever that challenge may be). That’s why, even if you aren’t a Nike fan, their tagline still sticks. So, what is it …
Everything you do starts with “why”. Well, at least it should. Why did you go into business? Why do you love solving the problems your clients have? Why do you work everyday to help your community thrive? Knowing your “why” is how you can move forward in executing your mission and bringing your vision to …
“How much does a website cost?” is a common question I get from clients. It’s a valid question. Price is usually the first thing that comes to mind when building a website. But, the bigger question is: “how much does it cost to not have a good website?” To be a serious business, you need …
4 Major Reasons Why Investing In Your Website Will Grow Your Business Read More »
When the value is clear, the decision is easy. THIS is a core value of mine and my business. Yet, communicating our values can often be challenging. Earlier last year, I had to face that challenge for myself when I set out to redesign my website. And, of course, redesigning your website doesn’t just mean …
Brand Storyboarding: Bring Your Brand to Life (+ my first video interview!) Read More »