Web Design

SEO and Trustworthy Information Sources

Understanding Onsite SEO vs Offsite SEO: How to Build Authority with Your Website

Chances are you’ve heard the term SEO (Search Engine Optimization) or SEM (Search Engine Marketing) before. A lot of folks equate SEO to becoming more Google-able (if that’s even a word). Sounds simple enough. But the SEO rabbit hole can quickly become very complex. One way to understand SEO at a higher level is to …

Understanding Onsite SEO vs Offsite SEO: How to Build Authority with Your Website Read More »

Why Ongoing Content Creation Is So Important For Your Business Growth

Your website and your content must evolve with your business. Why? Because, as we all know, the only constant in life is change! Your services become more robust. Your team flourishes. The needs of your audience shift. As your business grows, you learn and grow as a leader, which provides you with more value to …

Why Ongoing Content Creation Is So Important For Your Business Growth Read More »

Girl giving a testimonial

How To Encourage Your Clients To Write Effective Testimonials

I think it’s safe to say we’ve all purchased one or two products based on a testimonial. It may have been a Google or Amazon review, a word-of-mouth referral, a case study, or even a friend sharing on their Instagram.  But, what is it about testimonials that help influence sales? It’s social proof. Whether you’re …

How To Encourage Your Clients To Write Effective Testimonials Read More »

How To Write An Authentic Mission And Vision Statement That Truly Represents Your Brand (and a helpful tool to get you started)

Everything you do starts with “why”. Well, at least it should. Why did you go into business? Why do you love solving the problems your clients have? Why do you work everyday to help your community thrive?  Knowing your “why” is how you can move forward in executing your mission and bringing your vision to …

How To Write An Authentic Mission And Vision Statement That Truly Represents Your Brand (and a helpful tool to get you started) Read More »

4 Major Reasons Why Investing In Your Website Will Grow Your Business

“How much does a website cost?” is a common question I get from clients. It’s a valid question. Price is usually the first thing that comes to mind when building a website.  But, the bigger question is: “how much does it cost to not have a good website?”  To be a serious business, you need …

4 Major Reasons Why Investing In Your Website Will Grow Your Business Read More »

Values Guide Decisions Signage

Brand Storyboarding: Bring Your Brand to Life (+ my first video interview!)

When the value is clear, the decision is easy.  THIS is a core value of mine and my business. Yet, communicating our values can often be challenging. Earlier last year, I had to face that challenge for myself when I set out to redesign my website. And, of course, redesigning your website doesn’t just mean …

Brand Storyboarding: Bring Your Brand to Life (+ my first video interview!) Read More »

Hare and Tortoise Competitors

Visual Storytelling: Putting The Pieces Together (PLUS my Build Your Brand Story Worksheet!)

Your brand is built on a great story. So, how are you effectively sharing it? In my last article on visual storytelling, I covered the need to identify your WHY to create clear, consistent, and unique messaging that resonates with your target audience. We also discovered three different approaches to visual storytelling: stock photography, brand …

Visual Storytelling: Putting The Pieces Together (PLUS my Build Your Brand Story Worksheet!) Read More »

Interested in working together?

subscribe

to my quarterly newsletter