Web Design Archives

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Master the Art of the ‘Good Fit’ Meeting: A Sales Script for Small Business Owners

If you’re website is doing its job, potential clients are reaching out to you to discuss a project or learn more about the services you provide. As a small business owner, this initial meeting with a potential client, which I call the ‘Good Fit’ meeting, is crucial for building a successful relationship. To ensure these meetings are […]

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Timeline for Success: How Long Does It Take to Build a Website?

Web Design / Suzanne

A step-by-step guide to my website design project timeline. Most web designers take months to build and launch a website. My average is three weeks. Since launching my first WordPress site in 2012, I’ve been refining my web development process to make it as efficient and effective as possible. But there are still several steps

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How Much Does a Website Cost? A Small Business Guide & ROI Calculator

Small Business Advice, Web Design / Suzanne

As a small business owner, you know you need a website, but how much does a custom website cost? Should you just do it yourself? Despite the allure of DIY solutions, creating an effective website is complex. Designing a site that not only looks professional but also engages your target audience, enhances your brand, and

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The Essential Local SEO Checklist for Small Businesses – Free PDF!

SEO, Web Design / Suzanne

As a local small business, your website is crucial to your success. So it’s vital that your website appears on the first page of search engine results. But how do you achieve this? Navigating the complexities of search engine optimization (SEO) can be overwhelming. Therefore many small businesses find it challenging to achieve top rankings in search results and on Google Maps. That’s where my local SEO checklist comes in!

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How to transition website ownership when buying a business

SEO, Small Business Advice, Web Design / Suzanne

Are you considering acquiring a business and interested in taking over its website? When considering the purchase of an existing business, acquiring its website can be a valuable asset, and a source of valuable leads and traffic. However, integrating a website into your business can be tricky. This article will guide you through the important

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Don’t blow it with a bad Contact page!

Small Business Advice, Web Design / Suzanne

A well-designed Contact page on your website can make all the difference in the world. A bad Contact page can leave clients in the dark, wondering what will happen next. It forces them to overthink writing a message to an impersonal ‘info@company.com,’ when they don’t know when or even if they’ll get a response. The last thing you want to do is annoy a potential client, or diminish their trust in you.

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The Must-Have Element Every Website Needs: A Powerful Value Proposition

Web Design / Suzanne

If you have a small business, it’s essential to have a value proposition for your website that communicates what makes your business unique and why potential clients should care. A value proposition goes beyond “We make websites” and tells visitors what they need to know to become convinced of the value you can provide them. A

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Understanding Onsite SEO vs Offsite SEO: How to Build Authority with Your Website

Growth Content, SEO, Web Design / Suzanne

Chances are you’ve heard the term SEO (Search Engine Optimization) or SEM (Search Engine Marketing) before. A lot of folks equate SEO to becoming more Google-able (if that’s even a word). Sounds simple enough. But the SEO rabbit hole can quickly become very complex. One way to understand SEO at a higher level is to

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Why Ongoing Content Creation Is So Important For Your Business Growth

Growth Content, SEO, Web Design / Suzanne

Your website and your content must evolve with your business. Why? Because, as we all know, the only constant in life is change! Your services become more robust. Your team flourishes. The needs of your audience shift. As your business grows, you learn and grow as a leader, which provides you with more value to

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How To Encourage Your Clients To Write Effective Testimonials

Testimonials and Reviews, Web Design / Suzanne

I think it’s safe to say we’ve all purchased one or two products based on a testimonial. It may have been a Google or Amazon review, a word-of-mouth referral, a case study, or even a friend sharing on their Instagram. But, what is it about testimonials that help influence sales? It’s social proof. Whether you’re

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