Your brand is built on a great story. So, how are you effectively sharing it? In my last article on visual storytelling, I covered the need to identify your WHY to create clear, consistent, and unique messaging that resonates with your target audience. We also discovered three different approaches to visual storytelling: stock photography, brand
Your website is a reflection of you and your values. So, when a potential lead lands on your website, what is it you want to communicate that shows them who you are, what you do, and why you do it? Think of your business as the greatest story ever told. What does that story look
3 Things You Need To Do Before Taking Your Business Online Read More »
Do you remember playing that game “show and tell” in grade school? It brought so much joy to us as kids. It taught us to craft stories, create connection with our peers and the items we showed off, and build confidence standing in front of an audience of listeners. And as the name “show and
Visual Storytelling: How To Build A Memorable Brand Read More »
You launch your website, celebrate, and sit back to watch the leads roll in. Then weeks go by without a peep. You’re hardly getting any website traffic. Your sales funnel is running dry. This shouldn’t be happening, right? You invested in a beautiful website design, maybe even a professional copywriter. You’ve put time, money, energy,
Discover Why SEO is Just as Important as Web Design Read More »
What problem does your audience have that you solve? And how aware are they of the problem? Understanding where your audience is in your sales funnel helps you nurture them to make a decision that works for them. Basically, your sales funnel is the journey someone takes – starting with being completely new to your
A Beginner’s Guide To Developing Your Sales Funnel Read More »
Frustrated by how complicated building a website is becoming? Maybe you’ve put together a WordPress or Wix template to get started, and are now growing irritated trying to integrate your email marketing. Or maybe you’ve been working with a friend or old colleague to help build your website, but they’re taking way too long to
Has COVID-19 slowed down your daily routine but upped your inspiration? The economy is shifting rapidly. Maybe you’ve lost your job or your job isn’t what it used to be. It finally feels like the right time to leap into self-employment. You’re developing new business ideas. You’re networking with new people through virtual platforms. Your creativity is
Why You Can’t Start Your Business with a Website. Read More »
Building a great website isn’t as easy as a Wix commercial would have you believe. Figuring out how to present your product or service in an engaging way, that turns curious visitors into loyal customers is, in fact, quite challenging – especially if you’re doing it yourself. Success has very little to do with the
How Do You Design a Great Website? Think of It Like a Store. Read More »
Are you familiar with the Lean Canvas? AKA The One Page Business Plan? The Lean Canvas is a quick and easy way to create your business plan by putting it all down on one page. It’s a tool I use regularly to better understand, build and grow my business.
How to Use the Lean Canvas to Create Your Business Strategy Read More »
As a small business owner do you wonder why you don’t rank better on Google searches? Or show up on the Google map? There could be a lot of reasons, but one reason might be that you don’t have many (or any) online reviews. Not only do reviews help you with your Google rankings, but they
The Importance of Online Reviews for your Local Business Read More »
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