A lead product is an offering that allows your clients and prospects to sample your expertise before jumping 100% into your full process.
Today we discussed lead products, showed you some examples, and brainstormed ideas for creating your own. One example I shared was my own DIG (Digital Impact Guide.)
We also talked about Lead Magnets, which are free downloads (like my mini-DIG) that assist in bringing leads into your sales funnel.
Here’s the presentation:
No meeting on July 13th – Next Meeting on August 10th is on how to leverage LinkedIn
More details and an agenda will be posted within 2 weeks of the next meeting. You can RSVP here.