Frustrated by how complicated building a website is becoming?
Maybe you’ve put together a WordPress or Wix template to get started, and are now growing irritated trying to integrate your email marketing.
Or maybe you’ve been working with a friend or old colleague to help build your website, but they’re taking way too long to get back to you.
I get it. Many of my clients have been there.
You want to get your business online. You want to build an online presence and get noticed. But you’re quickly realizing the website of your dreams is out of budget.
Here’s the thing—investing the time, money, and energy in your website design and development now will help you grow your business sustainably in the long-run.
If you cut corners at the beginning, you’re going to have to make up for it later down the road.
The frustrations you’re feeling right now are actually rooted in some bigger, foundational website needs that you may have skipped without realizing.
To help you navigate the first few steps of building your website, I’ve put together 3 common challenges you’re experiencing to help you move forward in bringing your business online.
Your messaging is unclear.
First impressions are everything.
If you aren’t able to grab the attention of your audience within 8 seconds of landing on your website, you’re probably not getting another chance with them.
Your messaging needs to be so simple and clear to understand that by just reading the header on your home page, your audience can decide if they want to learn more and take action.
Clarifying your messaging starts with:
- diving into who your audience is,
- what key information about your brand needs to be consistently communicated, and
- how to deliver it through a unique brand voice.
Bringing in a professional content strategist and copywriter is the best way to get started. They soak up everything they need to know about your business through a deep dive interview with you, helping truly understand your why. Afterwards you’re presented with a cohesive, consistent messaging document that clarifies the who, what, and how of your brand. This will immediately help you start delivering consistent, engaging content across all marketing channels.
Search Engine Optimization sounds like a foreign language.
I think I can officially say since COVID-19 began, all 7.7 billion people in the world are on the internet.
That means your website needs to be built with extra care to attract the right people, while showcasing why they should take action with you.
Honestly, SEO is an ongoing journey and can often feel like learning a new language. Afterall, it is the language of the web.
If you aren’t familiar with SEO, it’s easy to brush it off and not consider it while developing your website.
However, SEO is one of the most important elements of building a website. It allows you to compete strategically in the market and rank on Google.
Not only do you need to optimize your content and webpages, you also need to consider how you rank with Google locally if you only offer products and services in a specific location.
As the leader of your organization, you need to be putting your time and energy into getting calls on the calendar and growing your business. Unless you want to dedicate up to 10 hours a week trying to keep up with the everchanging SEO world and updating your website, it’s best to bring a professional in to handle this for you (and teach you the ropes along the way, if you’re interested!).
Managing integrations feels like mission impossible.
The back end of your website is also another language. Literally!
HTML, CSS, Javascript, Gibberish—it takes time and patience to understand and master.
However, automating tasks and processes as part of your sales and marketing will save you a LOT of time in the long run. That means you need to spend the time to understand how all these integrations work.
Let’s face it, you need your sleep but your website doesn’t.
Building a website that can continually serve your clients (even when you’re sleeping!) means investing in integrations that make your life easier and help grow your business.
Bringing a professional website developer onboard means you can obtain that website of your dreams without the frustrations of 404 errors, and just plain confusion. We take your vision and turn it into a plan so they get the most value out of each step of the process, while obtaining a credible website.
At the end of the day, it isn’t just about having a beautiful website. It’s about having an effective website.
Dive deeper into what makes an effective website by downloading my free Website Mastery Checklist.