Messaging

Learn the 3 key ingredients to effective website messaging to create a website that builds trust, nurtures relationships, and converts.

Why does Nike’s “Just do it” tagline resonate with us so well? Because it’s a call to action. It makes us feel something. It’s about taking a risk and rising to the challenge (whatever that challenge may be). That’s why, even if you aren’t a Nike fan, their tagline still sticks. So, what is it

That Truly Represents Your Brand (and a helpful tool to get you started) Everything you do starts with “why”. Well, at least it should. Why did you go into business? Why do you love solving the problems your clients have? Why do you work everyday to help your community thrive?  Knowing your “why” is how

Brand storyboarding is the process of visually mapping out your brand’s core values, message, and customer journey to create a cohesive narrative. In this blog, I’ll show you how it works and how it can help you better connect with your audience. When the value is clear, the decision is easy! This is one of

Your brand is built on a great story. So, how are you effectively sharing it? In my last article on visual storytelling, I covered the need to identify your WHY to create clear, consistent, and unique messaging that resonates with your target audience. We also discovered three different approaches to visual storytelling: stock photography, brand

Do you remember playing that game “show and tell” in grade school? It brought so much joy to us as kids.  It taught us to craft stories, create connection with our peers and the items we showed off, and build confidence standing in front of an audience of listeners.  And as the name “show and