The Blog
Learn more about connecting your goals with the power of a well-designed website.
How to transition website ownership when buying a business
Are you considering acquiring a business and interested in taking over its website? When considering the purchase of an existing business, acquiring its website can
Don’t blow it with a bad Contact page!
A well-designed Contact page on your website can make all the difference in the world. A bad Contact page can leave clients in the dark, wondering what will happen next. It forces them to overthink writing a message to an impersonal ‘info@company.com,’ when they don’t know when or even if they’ll get a response. The last thing you want to do is annoy a potential client, or diminish their trust in you.
The Must-Have Element Every Website Needs: A Powerful Value Proposition
If you have a small business, it’s essential to have a value proposition for your website that communicates what makes your business unique and why
Understanding Onsite SEO vs Offsite SEO: How to Build Authority with Your Website
Chances are you’ve heard the term SEO (Search Engine Optimization) or SEM (Search Engine Marketing) before. A lot of folks equate SEO to becoming more
Why Ongoing Content Creation Is So Important For Your Business Growth
Your website and your content must evolve with your business. Why? Because, as we all know, the only constant in life is change! Your services
How To Encourage Your Clients To Write Effective Testimonials
I think it’s safe to say we’ve all purchased one or two products based on a testimonial. It may have been a Google or Amazon
4 Tips For Writing A Memorable Tagline
Why does Nike’s “Just do it” tagline resonate with us so well? Because it’s a call to action. It makes us feel something. It’s about
How To Write An Authentic Mission And Vision Statement
That Truly Represents Your Brand (and a helpful tool to get you started) Everything you do starts with “why”. Well, at least it should. Why
4 Major Reasons Why Investing In Your Website Will Grow Your Business
“How much does a website cost?” is a common question I get from clients. It’s a valid question. Price is usually the first thing that
Brand Storyboarding: How to Bring Your Brand to Life
Brand storyboarding is the process of visually mapping out your brand’s core values, message, and customer journey to create a cohesive narrative. In this blog,
AI and SEO: Is Your Website Being Left Behind?
There’s so much hype about AI right now that, when it comes to your website, it’s hard to know what to do. .These are the
The Surprising Secret to Attracting Better Clients: Show Your Prices
Does the thought of putting prices on your website make you really uncomfortable? You’re definitely not alone. Often when I tell other business owners that
Spam spam spam spam! We hate it. But what can we do to keep our websites safe?
Spam, Bots, and Hackers – they’re annoying, malicious, and sadly they’re everywhere We all hate spam. But that’s just the start. It’s not just clogging
WordPress? Squarespace? Wix? Which website platform is the best?
Is WordPress Too Complicated? Is Squarespace too limiting? Is Wix good enough? How do you choose the right website platform for your business?
Website Messaging: How to Tap Into Its Full Potential
Learn the 3 key ingredients to effective website messaging to create a website that builds trust, nurtures relationships, and converts.
Make 2025 Your Best Year Yet: A Goal-Setting Guide for Small Businesses
2024 is winding down and we’ve all got 2025 on the brain. Maybe every year feels like this, but I’m feeling extra ambitious about 2025!
Master the Art of the ‘Good Fit’ Meeting: A Sales Script for Small Business Owners
If you’re website is doing its job, potential clients are reaching out to you to discuss a project or learn more about the services you
Timeline for Success: How Long Does It Take to Build a Website?
A step-by-step guide to my website design project timeline. Most web designers take months to build and launch a website. My average is three weeks. Since launching my first WordPress site in 2012, I’ve been refining my web development process to make it as efficient and effective as possible. But there are still several steps
How Much Does a Website Cost? A Small Business Guide & ROI Calculator
As a small business owner, you know you need a website, but how much does a custom website cost? Should you just do it yourself?
The Essential Local SEO Checklist for Small Businesses – Free PDF!
As a local small business, your website is crucial to your success. So it’s vital that your website appears on the first page of search engine results. But how do you achieve this? Navigating the complexities of search engine optimization (SEO) can be overwhelming. Therefore many small businesses find it challenging to achieve top rankings in search results and on Google Maps. That’s where my local SEO checklist comes in!