What problem does your audience have that you solve? And how aware are they of the problem? Understanding where your audience is in your sales funnel helps you nurture them to make a decision that works for them. Basically, your sales funnel is the journey someone takes – starting with being completely new to your […]
A Beginner’s Guide To Developing Your Sales Funnel Read More »
Frustrated by how complicated building a website is becoming? Maybe you’ve put together a WordPress or Wix template to get started, and are now growing irritated trying to integrate your email marketing. Or maybe you’ve been working with a friend or old colleague to help build your website, but they’re taking way too long to
Has COVID-19 slowed down your daily routine but upped your inspiration? The economy is shifting rapidly. Maybe you’ve lost your job or your job isn’t what it used to be. It finally feels like the right time to leap into self-employment. You’re developing new business ideas. You’re networking with new people through virtual platforms. Your creativity is
Why You Can’t Start Your Business with a Website. Read More »
Building a great website isn’t as easy as a Wix commercial would have you believe. Figuring out how to present your product or service in an engaging way, that turns curious visitors into loyal customers is, in fact, quite challenging – especially if you’re doing it yourself. Success has very little to do with the
How Do You Design a Great Website? Think of It Like a Store. Read More »
Are you familiar with the Lean Canvas? AKA The One Page Business Plan? The Lean Canvas is a quick and easy way to create your business plan by putting it all down on one page. It’s a tool I use regularly to better understand, build and grow my business.
How to Use the Lean Canvas to Create Your Business Strategy Read More »
As a small business owner do you wonder why you don’t rank better on Google searches? Or show up on the Google map? There could be a lot of reasons, but one reason might be that you don’t have many (or any) online reviews. Not only do reviews help you with your Google rankings, but they
The Importance of Online Reviews for your Local Business Read More »
Starting and running a small business isn’t exactly a piece of cake. It takes passion, commitment, and know-how. But knowing everything is too hard, and being good at everything is impossible. At some point you’ll want to get some help, and the sooner the better. But what’s the best way to get help? Have you
How to Get FREE Small Business Advice Read More »
Very often your website is the first interaction someone has with your business, so it needs to make a great first impression. When someone lands on your website, it only takes a matter of seconds for them to decide if they will stay or move on. So the goal of your site, especially your home page, is to make a great first impression.
How To Make a Great First Impression with Your Website Read More »
Can Facebook really help you grow your business? Before I went to the #shemeansbusiness event I didn’t think Facebook would be a good marketing tool for a web designer/developer, but now I can see how there’s a place for every sort of business on Facebook, and I’m excited to get started. So I am writing this article as I go along, documenting each step that I take.
How to Boost Your Business with Facebook Read More »
You need more than just a website. You need a website that people visit and engage with You need to drive traffic – the right traffic – to your site then convert it into action. But how? Where to you start?
How to Drive More Traffic to your Website Read More »
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