SDF Posts

You have skills and expertise and are purpose-driven. But why should people trust you as an expert? Or feel confident in spending their money with you? Today we talked about how to build authority for your brand/business/self. How do you show your ideal clients that you are an authority in your field? Authority is your […]

Your website is the most important avenue for connecting with your customers. So why are there so many bad websites out there? And what does it take to have a great one? Today I gave a presentation and led a discussion on building a website that connects your business with your best, most profitable (and

How do you get noticed, remembered, and talked about? It starts with a great tagline, a great headline, and a great emotional hook. What’s yours? Today was a fun meeting where we looked at headlines submitted by members of the group. We had a great discussion about the difference between a headline and tagline and

LinkedIn can be great place for digital freelancers to connect with other business and to create referral opportunities. If you’re considering leveraging LinkedIn, the first thing you need to do is optimize your LinkedIn profile. Today Mary Wu, Your LinkedIn Guru guided us through creating a profile that increases your visibility and leads to more

A lead product is an offering that allows your clients and prospects to sample your expertise before jumping 100% into your full process. Today we discussed lead products, showed you some examples, and brainstormed ideas for creating your own. One example I shared was my own DIG (Digital Impact Guide.) We also talked about Lead

Get away from the Time = Money mentality and move into the Value = Money world. Today we talked about how to deliver your best work and get paid for what you’re worth by productizing your services. I worked with Heather to put this meeting together, and she created this slideshow that pretty much sums

Supporting our theme of the year: FREEDOM – more work, in less time, for more money, Randy led a discussion about “Randy’s Rules”, or “Insert Your Name Here‘s Rules”. Because the path to freedom is with rules. Having rules is like having guardrails on a bridge – it’s the quickest and safest way to get

Today we had some great new members attend and we talked about: How to frame your service as a solution to a DIRE problem. How to develop that into YOUR brand message Are you presenting your core service as a remarkable solution? Because nobody cares about what you do. They care about the problem you

Today we revisited the purpose of the group. We looked back on 2021 and talked about where we want to go in 2022. I decided to choose a theme for 2022, which is “Freedom.” What does that mean? For our purposes it means: Do more work in less time for more money. Here are the

Today we talked about pricing your services: how to set your prices, communicate them confidently, and get paid for the value you provide. Here are some of the highlights: Pick a niche. Define your audience. Be a big fish in a small pond. When you’re that expert in that small pond you can charge more.