Why does Nike’s “Just do it” tagline resonate with us so well? Because it’s a call to action. It makes us feel something. It’s about taking a risk and rising to the challenge (whatever that challenge may be). That’s why, even if you aren’t a Nike fan, their tagline still sticks. So, what is it […]
4 Tips For Writing A Memorable Tagline Read More »
That Truly Represents Your Brand (and a helpful tool to get you started) Everything you do starts with “why”. Well, at least it should. Why did you go into business? Why do you love solving the problems your clients have? Why do you work everyday to help your community thrive? Knowing your “why” is how
How To Write An Authentic Mission And Vision Statement Read More »
“How much does a website cost?” is a common question I get from clients. It’s a valid question. Price is usually the first thing that comes to mind when building a website. But, the bigger question is: “how much does it cost to not have a good website?” To be a serious business, you need
4 Major Reasons Why Investing In Your Website Will Grow Your Business Read More »
When the value is clear, the decision is easy. THIS is a core value of mine and my business. Yet, communicating our values can often be challenging. Earlier last year, I had to face that challenge for myself when I set out to redesign my website. And, of course, redesigning your website doesn’t just mean
Brand Storyboarding: Bring Your Brand to Life (+ my first video interview!) Read More »
Your brand is built on a great story. So, how are you effectively sharing it? In my last article on visual storytelling, I covered the need to identify your WHY to create clear, consistent, and unique messaging that resonates with your target audience. We also discovered three different approaches to visual storytelling: stock photography, brand
Your website is a reflection of you and your values. So, when a potential lead lands on your website, what is it you want to communicate that shows them who you are, what you do, and why you do it? Think of your business as the greatest story ever told. What does that story look
3 Things You Need To Do Before Taking Your Business Online Read More »
Do you remember playing that game “show and tell” in grade school? It brought so much joy to us as kids. It taught us to craft stories, create connection with our peers and the items we showed off, and build confidence standing in front of an audience of listeners. And as the name “show and
Visual Storytelling: How To Build A Memorable Brand Read More »
You launch your website, celebrate, and sit back to watch the leads roll in. Then weeks go by without a peep. You’re hardly getting any website traffic. Your sales funnel is running dry. This shouldn’t be happening, right? You invested in a beautiful website design, maybe even a professional copywriter. You’ve put time, money, energy,
Discover Why SEO is Just as Important as Web Design Read More »
What problem does your audience have that you solve? And how aware are they of the problem? Understanding where your audience is in your sales funnel helps you nurture them to make a decision that works for them. Basically, your sales funnel is the journey someone takes – starting with being completely new to your
A Beginner’s Guide To Developing Your Sales Funnel Read More »
Frustrated by how complicated building a website is becoming? Maybe you’ve put together a WordPress or Wix template to get started, and are now growing irritated trying to integrate your email marketing. Or maybe you’ve been working with a friend or old colleague to help build your website, but they’re taking way too long to
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