The Blog
Learn more about connecting your goals with the power of a well-designed website.
How to transition website ownership when buying a business
Are you considering acquiring a business and interested in taking over its website? When considering the purchase of an existing business, acquiring its website can
Don’t blow it with a bad Contact page!
A well-designed Contact page on your website can make all the difference in the world. A bad Contact page can leave clients in the dark, wondering what will happen next. It forces them to overthink writing a message to an impersonal ‘info@company.com,’ when they don’t know when or even if they’ll get a response. The last thing you want to do is annoy a potential client, or diminish their trust in you.
The Must-Have Element Every Website Needs: A Powerful Value Proposition
If you have a small business, it’s essential to have a value proposition for your website that communicates what makes your business unique and why
Understanding Onsite SEO vs Offsite SEO: How to Build Authority with Your Website
Chances are you’ve heard the term SEO (Search Engine Optimization) or SEM (Search Engine Marketing) before. A lot of folks equate SEO to becoming more
Why Ongoing Content Creation Is So Important For Your Business Growth
Your website and your content must evolve with your business. Why? Because, as we all know, the only constant in life is change! Your services
How To Encourage Your Clients To Write Effective Testimonials
I think it’s safe to say we’ve all purchased one or two products based on a testimonial. It may have been a Google or Amazon
4 Tips For Writing A Memorable Tagline
Why does Nike’s “Just do it” tagline resonate with us so well? Because it’s a call to action. It makes us feel something. It’s about
How To Write An Authentic Mission And Vision Statement
That Truly Represents Your Brand (and a helpful tool to get you started) Everything you do starts with “why”. Well, at least it should. Why
4 Major Reasons Why Investing In Your Website Will Grow Your Business
“How much does a website cost?” is a common question I get from clients. It’s a valid question. Price is usually the first thing that
Brand Storyboarding: How to Bring Your Brand to Life
Brand storyboarding is the process of visually mapping out your brand’s core values, message, and customer journey to create a cohesive narrative. In this blog,
How to Get FREE Small Business Advice
Starting and running a small business isn’t exactly a piece of cake. It takes passion, commitment, and know-how. But knowing everything is too hard, and
How To Make a Great First Impression with Your Website
Very often your website is the first interaction someone has with your business, so it needs to make a great first impression. When someone lands on your website, it only takes a matter of seconds for them to decide if they will stay or move on. So the goal of your site, especially your home page, is to make a great first impression.
How to Boost Your Business with Facebook
Can Facebook really help you grow your business? Before I went to the #shemeansbusiness event I didn’t think Facebook would be a good marketing tool for a web designer/developer, but now I can see how there’s a place for every sort of business on Facebook, and I’m excited to get started. So I am writing this article as I go along, documenting each step that I take.
How to Drive More Traffic to your Website
You need more than just a website. You need a website that people visit and engage with You need to drive traffic – the right traffic – to your site then convert it into action. But how? Where to you start?
How To Grow Your Network with LinkedIn
It seems like everyone is on LinkedIn, but only a handful are truly active there. Is it worth your time and effort to build a LinkedIn presence? Well, it’s easier than you think, and it can be a powerful tool for building your personal brand. Here’s how.
Great Content is Key to a Successful Website
Quality content is the most important thing when it comes to having a successful website – both for attracting and converting visitors, and being search engine friendly.